Privacy Policy

Your privacy matters to us. We're committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data.

Last Updated: January 15, 2025

1 Introduction and Scope

ThinkWiseUp ("we," "us," or "our") operates thinkwiseup.com and provides financial education services focusing on liquidity and solvency analysis. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services.

Important: By accessing our website or using our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with our practices, please do not use our services.

This policy applies to all information collected through our website, email communications, and any related services. It does not apply to information collected by third parties that we do not own or control.

2 Information We Collect

We collect several types of information to provide and improve our services. The information we gather falls into these main categories:

Personal Information

Name, email address, phone number, mailing address, and other contact details you provide when registering or contacting us.

Professional Information

Company name, job title, industry, and business-related information relevant to our financial education services.

Technical Information

IP address, browser type, device information, operating system, and website usage patterns collected automatically.

Communication Data

Records of correspondence, including emails, phone calls, and chat messages when you interact with our support team.

We collect this information through various methods including website forms, email communications, cookies and tracking technologies, and direct interactions with our team. We never collect sensitive financial information such as bank account numbers, credit card details, or social security numbers unless specifically required for service delivery and with your explicit consent.

3 How We Use Your Information

Your information helps us deliver quality educational services and improve your experience. Here's how we use the data we collect:

Provide access to our financial education programs and learning materials
Send you course updates, educational content, and program notifications
Respond to your inquiries and provide customer support
Improve our website functionality and user experience
Analyze usage patterns to enhance our educational content
Send periodic newsletters with industry insights and company updates
Comply with legal obligations and maintain business records
Protect against fraud and ensure platform security

Marketing Communications: We may use your contact information to send you promotional materials about our services. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

4 Information Sharing and Disclosure

We respect your privacy and do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following limited circumstances:

Sharing Scenario	Purpose	Data Shared
Service Providers	Website hosting, email delivery, payment processing	Minimal data necessary for service operation
Legal Requirements	Compliance with laws, court orders, legal processes	Information required by legal mandate
Business Partners	Joint educational programs or collaborations	Contact information with your explicit consent
Business Transfers	Mergers, acquisitions, or asset sales	All collected data as part of business assets

All third-party service providers are bound by confidentiality agreements and are prohibited from using your information for any purpose other than providing services to us. We ensure that our partners maintain appropriate security measures to protect your data.

5 Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

SSL encryption for all data transmission between your browser and our servers
Secure hosting environment with regular security updates and monitoring
Access controls limiting employee access to personal information on a need-to-know basis
Regular security assessments and vulnerability testing
Secure backup procedures with encrypted data storage
Employee training on privacy and security best practices
Incident response procedures for potential data breaches

Data Breach Notification: In the unlikely event of a data breach that affects your personal information, we will notify you within 72 hours of discovering the incident, as required by Taiwan's Personal Data Protection Act.

6 Your Rights and Choices

You Have the Following Rights Regarding Your Personal Data:

Access Rights

Request a copy of the personal information we hold about you, including details about how it's being used.

Correction Rights

Request corrections to any inaccurate or incomplete personal information in our records.

Deletion Rights

Request deletion of your personal information, subject to legal and business requirements.

Restriction Rights

Request that we limit how we use your personal information in certain circumstances.

Portability Rights

Receive your personal information in a structured, commonly used format for transfer to another service.

Objection Rights

Object to our processing of your personal information for marketing or legitimate business interests.

To exercise any of these rights, please contact us using the information provided in the "Contact Information" section below. We will respond to your request within 30 days. Please note that we may need to verify your identity before processing certain requests to protect your privacy and security.

7 Data Retention and Deletion

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Our retention periods vary based on the type of information and how it's used:

Account Information: Retained for the duration of your relationship with us plus 3 years after account closure
Communication Records: Kept for 5 years for customer service and legal compliance purposes
Website Usage Data: Anonymized after 2 years and used for analytics purposes
Marketing Information: Deleted immediately upon opt-out request
Legal Documentation: Retained as required by applicable laws and regulations

When we no longer need your personal information, we securely delete or anonymize it using industry-standard data destruction methods. You can request early deletion of your information by contacting us, though we may need to retain certain data to comply with legal requirements.

8 International Data Transfers

While our primary operations are based in Taiwan, we may transfer your personal information to service providers located in other countries to support our business operations. These transfers are conducted in accordance with applicable privacy laws and include appropriate safeguards:

Standard contractual clauses approved by relevant data protection authorities
Adequacy decisions recognizing equivalent privacy protection in destination countries
Certification schemes ensuring appropriate data protection standards
Binding corporate rules for transfers within multinational organizations

Cross-Border Transfer Notice: By using our services, you consent to the transfer of your information to countries that may have different privacy laws than Taiwan. We ensure that all transfers include appropriate safeguards to protect your privacy rights.

9 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized content. We use the following types of cookies:

Essential Cookies: Required for basic website functionality and security features
Performance Cookies: Help us understand how visitors interact with our website
Functional Cookies: Remember your preferences and settings for improved user experience
Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please refer to your browser's help documentation for specific instructions on managing cookies.

10 Children's Privacy

Our services are designed for business professionals and adults seeking financial education. We do not knowingly collect personal information from children under the age of 16 without verifiable parental consent.

If we discover that we have collected personal information from a child under 16 without proper consent, we will delete that information promptly. Parents or guardians who believe their child has provided personal information to us should contact us immediately using the information provided below.

11 Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you through prominent website notices or email communications.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information. The "Last Updated" date at the top of this policy indicates when the most recent changes were made. Your continued use of our services after any modifications indicates your acceptance of the updated terms.

Privacy Questions or Concerns?

We're here to help. If you have any questions about this Privacy Policy or how we handle your personal information, please don't hesitate to reach out to us.

info@thinkwiseup.com

+886229515344

No. 180號, Zhonghe Rd, Zhonghe District, New Taipei City, Taiwan 235

Our privacy team will respond to your inquiry within 3 business days. For urgent privacy matters, please call us directly during business hours (Monday-Friday, 9:00 AM - 6:00 PM Taiwan time).